Nothing shakes and wakes us up better than an alarm. And while we love to hate this thing, it serves its purpose to get us out of our beds and seize the day. For our guest today, an alarm is more than just a device to help wake us up; it is also a device that can remind us of who we are and how we show up. With this, he not only has one but three alarms set! Join Dr. Patty Ann Tublin as she speaks to Eric Partaker on the reason behind these three alarms and how it ties to our wealth, health, and relationships. Eric was CEO of the year back in 2019 and is one of the top 30 entrepreneurs across the pond. He is a CEO coach and the author of the book The 3 Alarms. Listen to this episode to discover his journey and pitfalls. Learn what the moment that changed his life was and how to acknowledge your faults so that you can start correcting them. Set up your three alarms today!
—
Listen to the podcast here
The 3 Alarms: Improving Your Health, Wealth, And Relationships With Eric Partaker
We have an amazing entrepreneur with us, Eric Partaker. If you have not heard of him, let me give you a little bit of information that will blow your mind. Eric was named the CEO of the Year back in 2019 by Business Excellence Award group. He was one of the Top 30 Entrepreneurs across the pond in England and Britain’s Most Disruptive Entrepreneur. He was instrumental in the creation and the extension of Skype. He is a Certified Coach by the High Performance Institute.
—
Welcome, Eric.
I’m super excited to be here. It is great that we are able to unite New York and Portugal where I’m based at the moment. I’m looking forward to sharing some good stories and giving people some good nuggets that they can hopefully apply.
Thank you so much for joining us. For the readers, Eric does not look Portuguese because he is a hybrid of Norwegian and American. Tell us how did you get here and give us a little bit about your journey.
I live in Lisbon, Portugal, which wasn’t always the case. My mother is American, and my biological father is Norwegian. I was in Norway until about the age of five. My parents split and we moved over to Chicago. I was pretty much raised in Chicago.
Is your mom originally from Chicago?
She is originally from Chicago. She remarried and then I had this amazing stepfather who raised me. I became a Bulls fan, so I saw the whole Jordan dynasty. Basketball is my passion.
Are you tall? Do you play basketball?
I did in high school. I’m 6’2. I’m not short but tall enough. I went to the University of Illinois Urbana-Champaign. I had a degree in Finance. I started off in management consulting. I worked at Mckinsey for a while. Right after a few years at McKinsey in Chicago, I then thought, “I want to reconnect with that Norwegian side of my family.”
You could not have woken up one day and felt that. What happened that got you there?
When you’re at the brink of death, whatever you say or comes to mind is your truth.
It was a black hole for me. I didn’t know much about it. It was not talked about.
Was it a secret?
In a way. I started to learn that I had spent time in this other place. I didn’t know what Norway was. I came to know that I had another whole side of my early upbringing that I was not aware of. I wanted to meet my biological father, so I did that. After going to visit and meeting some of my half-siblings in Norway, I then decided, “Wouldn’t it be cool to move over, work there, and experience that for a little bit?” I did that.
Help us with the timeline. You did a couple of years with McKinsey and then you wanted to reconnect with your Norwegian roots that you didn’t know much about. Did you stay with McKinsey and work from there?
I transferred to McKinsey’s Oslo office. I fell in love with living in Europe. I had forgotten my Norwegian. I had to relearn the language, which was an interesting experience to be a citizen of the country and be 50% Norwegian but has forgotten the language. I did that and I noticed something interesting because I had grown up in Chicago. My family in Norway was all in a small fishing village. It was an old Viking town and we have old Viking burial mounds in the town. I thought it would be cool to stay there and experience it a bit more. I did that but having grown up in Chicago and with my family from this small town, Oslo is a little bit bigger. It is about 500,000 people but nothing like Chicago.
After a few years, it got boring for me. I had gotten through that process of learning a new language. I thought, “I do not want to learn another language.” I wasn’t ready to go back to the US, so I thought, “Where can I go? London? They speak English.” I moved down to London and joined Skype in its very early days. I helped with that scaling, and life has continued to twist and turn from that point until now.
Where did your wandering spirit come from? Dare I say it is the Viking in you? You seem to be a wanderlust.
I am very much so. I lived in Belgium also for a while and ended up living in the UK for seventeen years.
Was that settled at that time?
It was settled but I have wandered in lots of different ways. We had our big sale to eBay for a few billion dollars back in the early days of Skype. After that, I was missing Mexican food having grown up on it in Chicago. I then built what became this award-winning chain of Mexican restaurants in the UK. I went from tech to Mexican restaurants. I started to wander career-wise.
What was the name of that restaurant?
It is Chilango. Now, we live in Lisbon, Portugal. We are five minutes from the beach. It is pretty much sunny all year round. This is the next leg of the adventure.
When you say we, who is the we?
It is my wife, Gisele. Everything is so international. She is a Brazilian. She and I met in London. Her being Brazilian always had a passion for returning to Latin culture and warmer weather. We thought, “Portugal.” They speak Portuguese and that is her native language. I have two boys, Alex and Leo, and then the two puppies, Ben and Jerry. We are a family of four.
Did you have to learn Portuguese? Did you have a Spanish background at all?
I speak at an intermediate level. I didn’t have to but I did it because I realized quickly after meeting Gisele’s family that I would not be able to have a relationship with them if I didn’t know some Portuguese. The challenge I set for myself was to deliver my wedding speech in Portuguese. That was the thing that helped me learn the language.
You must have won her whole family’s heart with that.
It was a combination of them liking the words but them also thinking it was funny me trying to speak the language.
People are quite goal-oriented when it comes to work but not in their health and relationships.
For the most part, people appreciate the effort. In coaching, it is progress, not perfection. That says a lot about somebody as opposed to imposing your culture and language on her and on them or not caring. That says a lot about you as a person.
The kids are incredible because they are multilingual from birth. They speak multiple languages such as Norwegian, French, Portuguese, and English. That is amazing to see how quickly they have soaked up the multiculturalness in the parents, and they are able to speak all these different languages.
It is so funny that you say that because I speak two languages, English and Brooklynese. You probably have not heard about it. It is one language, but for someone that had a lot of wallpaper degrees, I feel so ignorant because most Americans will speak a language and we are so isolated. There is a reason for that. I downloaded Duolingo on my phone. I’m trying so hard to learn Spanish because we go to Mexico a lot.
In school, I studied French because, at that time, educated people studied French and Latin, which is a dead language. That was helpful. Knowing the roots in Latin helps me, but I loved trying to learn another language because it broadens out who you are. You have given your children such a gift of the world.
They are getting it from birth. I used Duolingo in my early Portuguese days, but another thing that was helpful for me, check out a website called Italki. You go to this website, and you can get access to any native language speaker in the world for reasonable online tutoring rates. That will help you a lot. The hardest thing with learning a new language is to break out of the academic side of learning, where it is like, “I got to read the words and be able to write the words and go into the actual speaking and listening.” That’s the most difficult part. It’s interesting if you think about it because, with a child, they learn it in the opposite order. They listen, speak, write, and then read. It’s the reverse.
They learn it in context to what is relevant. I was talking to a coaching client who was in Chicago and we were talking about the language. I said, “I’m trying to learn. When I get up in the morning, I have my little ritual. I go on the Duolingo app.” It is five minutes and very much like BJ Fogg’s Tiny Habits. It is small incremental learning that is creating the new neural pathway that is relevant. I’m not studying vocabulary. I’m doing it within context. With that as our lead, tell us about all your work as a High Performance coach.
We know you bring the whole person to your coaching to the person you are helping and look at the breadth of knowledge from the world you are bringing. Share that with us. Throw in how that relates to how you build relationships. Most people who are reading this want an understanding of building trust and building relationships, which from my end, all success is based upon the ability to create, nurture and sustain relationships.
We are going to go back over many years. I’m catching a return flight to London shortly after the plane reaches cruising altitude. I have a lot of pressure. It starts to build up in my chest and pain through the neck down my left arm. I got my buddy, Louis, who sat next to me. I’m like, “Louis, feel my arm.” He felt my arm and the look on his face confirmed what I thought. He said to me, “It is like your arm has been hanging in a meat locker.”
My left arm felt ten degrees colder than the rest of my body. I started feeling nauseous, like I was going to throw up. There was a lot of pain, and then Louis jumped over and grabbed the attention of a flight attendant. There was a doctor on board, luckily. The doctor rushed over and took my vital signs. He said, “We need to land the plane immediately. He is having a heart attack.” The plane emergency lands, but not that quickly. That descent was terrifying. I thought my heart was going to stop completely before we reached safety.
There is an ambulance waiting on the runway. They immediately administer nitrates right there in the ambulance on the runway to open up the arteries to increase blood flow to the heart. The ambulance speeds off to the local hospital. I looked up at the paramedic looking down at me, and I said, “Please don’t let me die. I have a 5-year-old son.” That was a starting point for me of this whole journey because prior to that point, it was everything on the altar of success, whatever it took.
I was working 100-hour workweeks at McKinsey, helping with the scaling of Skype and building the restaurant chain. It is nonstop all the time, pedal to the metal. What nearly cost you your life, you take a step back. That is what prompted me to start looking at all these ways in which we can elevate performance but without compromising our health and relationships.
You called it the altar of success. As soon as you said that, I’m thinking, “It is the sacrificial altar. The person you are sacrificing is yourself.”
When I woke up the next day in the hospital, I remember being very disoriented, but then at the same time, I remember being super grateful like, “I’m alive.”
How old were you?
I was 35 when that happened. When you are at the moment like that, when you think, it is like, “That’s it. Everything is gone.” Whatever you say or comes to mind is your truth. I didn’t say, “Please don’t let me die. I have to finish clearing out my inbox.” It was alarming to me that the thing that I said that I wanted to live for was one of the key relationships in my life that I wasn’t paying enough attention to.
You used the word alarm. You then wrote a book, The 3 Alarms. Tell us about that. It sounds like where you are now was all predicated upon that pivotal moment.
That prompted me to start living and thinking a little more intentionally. We are quite goal-oriented when it comes to working, but we don’t even live that intentionally when it comes to working. Although we might be goal-oriented and we don’t do it enough within our health and relationships, I focused on those three things. I think of it as a three-legged stool, our health, work, and relationships.
Without our health, we are nothing. If your health is compromised, I guarantee you the first thing you are going to think about is your relationships. If you don’t manage the work correctly, even though it provides a lot of meaning, it can get you into trouble with both your health and relationships. There is this interesting thing with those three things. I wanted to be more intentional in each of those areas. Over time, I ended up studying three different alarms on my phone to cue me to step into being my best.
I bought a Captain America shield for Leo. When I gave him that shield, he instantly became Captain America. I didn’t have to sit down with him and go, “Leo, we are going to do some Captain America behavioral training.” He didn’t need that. It is amazing how we have this ability to step into being a superhero version of ourselves when we are kids, but somehow, we lose that along the way.
If you’re trying to improve 80% of the time, that is enough.
We don’t know enough to know no. We have not been told we can’t do it.
The 3 Alarms thing is, in a way, about tapping back into that childhood fearlessness. That childhood acts as if you already are the thing and using that as a way to be more intentional in health, work, and relationship. My first alarm goes off at 6:30 AM every day. It says, “World Fitness Champion.” I’m not a World Fitness Champion, but that is my Captain America expression in the health domain. That is who’s going to the gym. On the days when I don’t feel like going to the gym, it is a subtle reminder, “Would a World Fitness Champion not go to the gym because they don’t feel like going to the gym? Of course not,” so I go anyway.
The next alarm goes off at 9:00 AM, and it says, “World’s Best CEO.” I don’t think I’m number one in these areas, but I like the word world-class. If you look at the word world-class by definition, it simply means of and amongst the best. It doesn’t mean you have to be the best of and amongst the best. That’s how I want to be in the areas of life that matter most. At 9:00 AM, the next alarm goes off as, “World’s Best CEO,” so that I could be prompted to think, “If I was starting my day like that, how would I be looking at my day? How would I be showing up for these different meetings? Who would I be? What would I do?”
The last alarm of the day goes off at 6:30 PM. It says, “World’s Best Husband and Father,” to prompt the question of how would the world’s best husband and father would walk through that door. That was a real big one for me on the relationship side of things because I had realized before I had defined what best looked like, gave it a name, and queued it at the right time of day that I had no intentionality with my relationships at home.
The evening would start, I get home, and Gisele might ask for some help with something. I would be like, “Can we do it over the weekend? Me and Tom Brady got to talk about flipping our daily schedule around.” You said, “Progress not perfection.” It is not about becoming perfect in all these areas. If we went into a shooting range and you are blindfolded, what’s your chance of hitting a target? It is zero. Even if you don’t know how to shoot, provided you were not blindfolded, at least if you had something to aim for, over time, you would get closer to it. It is about having something to aim for in these areas. Over time, I feel like I’m getting closer to being better.
When you say the word world-class, it sounds like you are trying to be intentional, and it is measuring yourself against who you want to be defined by how you are the best for who you want to be in those areas of your life. Not necessarily vis-a-vis other people. Here is the question I have for you as someone that values relationships. I wish life for as simple as the way you described it. We get up in the morning, and nothing gets in the way of going to the gym.
In my house, when I was raising my kids who were throwing up, the dog had to go out, and it is snowing in the Northeast, “Is there a snow delay? I’m going to shoot myself because I don’t have childcare.” It impacts going to the gym and my work because my calls don’t care what is going on in my life in a way and my kids want to have Cheerios and watch cartoons. When life gets messy and the Venn diagrams don’t quite line up the way we want them to, what do you do?
There are a few things. I will say crossover 80% is good enough, and self-compassion on the first one. Even though you can set the alarm at the time of day, whereby you are choosing an identity that is the best identity to power that segment of the day. Life is not so perfectly segmented as you pointed out. For example, Leo comes in, and I’m in work mode, “World’s Best CEO,” but at that moment, I have to think, “How would me as the best father I could be? How should that version of me respond?”
Similarly, in the morning, if you want to go to the gym, but you get a flat tire or something happens, you have to say, “What is the best way to respond to this?” There is that recognition that there is a little bit of bleed over or crossover, and it is not so perfect. I always think 80% is good enough. If 80% of the time you could be deliberately trying to improve and do as well as you can, that is good.
If one day a week, you are like, “Screw it. I’m going to have Ben and Jerry’s ice cream for breakfast, pizza for dessert, and watch a Netflix series for the rest of the day,” so be it. The last point is self-compassion. Sometimes, you screw up and get it all wrong. Leo comes through the door and you don’t respond as well as you could. You get angry and yell. You are going to continue to make mistakes, but that is okay. Stand back up.
What you described is called life. Life gets in the way. From the working mom’s perspective, we are hopefully on the tail end of the pandemic. Many moms and dads have a sign on the door, “Do not disturb unless somebody is dying.” The kids know when you tell them, but then something comes up. I have been on calls, and the kids come flying in and screaming, or the kid comes quietly, and the mom is like, “Out.” My kids are funny. They can always tell if I’m in the middle of something because I will answer the phone. “Hello?” They are like, “Mommy, are you at work?” I’m like, “It is 2:00 PM. Where else would I be?” There is a lot of soul searching.
When the kids are saying, “Mom, I’m sorry. I should not have done it,” and the parents are like, “Why would you not think you could access me if I’m normally not working from home or if you are normally at a school?” Everything has been upended. It is an opportunity to have a target, do the best you can, and then have compassion for everyone involved in the situation.
Before it was lights out, I looked back, and I had no compassion. If I didn’t hit my schedule, the world was going to come apart, and I would be pissed off. Now, I’m less pissed off.
How did you change that mindset?
It took a long time. It is not like, “I put these three alarms on the phone, and everything will be fine.” There is a big myth out there that personalities can’t change. Your personality is fixed. That is a bunch of crap. When that came out, I was like, “I didn’t even need to read the book because I had witnessed it with myself.” My wife even says in the course of our marriage. She is like, “If I compare who you were at the beginning of the marriage to who you are now, it is a completely different human being.”
Let’s go back to the question of how did that change happen. It was hard, slow, and took a lot of effort. First of all, being aware of where I was going wrong, having a target of what best looked like for me, and on a daily basis trying to get a little bit closer to it, still messing up a little bit closer, and over time it is getting better. For example, I was such a procrastinator that I would sit down to start working, and within five minutes, I would be distracted and lose what I was doing. Three hours would pass, and I looked back with that, “What have I spent my time doing?” Over time, I have learned how to stay focused.
Was that procrastination or a symptom of ADD or ADHD?
I haven’t done an ADHD test. I’m on the autism spectrum for Asperger’s, but ADHD hasn’t come up.
Once you’re aware of where you’re going wrong, then you have a chance to start correcting it.
I’m not picking up on it at all, but many times that type of procrastination, especially entrepreneurs, we have the shiny object in the minute.
For me, it was causing a lot of stress of that tendency. My days would often feel like I was hanging on to the back of a train rather than driving it. I would get to the end and realize that not only was I hanging on the back of the train, not feeling in control, but I had gotten on the wrong train and ended up in the wrong destination.
How did you shift that? Did that account for the eighteen-hour workdays?
That is one of the huge insights that I learned when I started to study peak performance, habit formation, and change. I read this book, The ONE Thing. There is a nice and amazing little research anecdote in that book where they talk about a study in Stanford University where they observed that the average person is losing 28% of their workday to multitasking ineffectiveness, jumping around from one thing to the next, and not completing what they are doing. I took that 28% multiplied it by the number of workweeks in a year, and it was way more compelling because it means that the average person is losing thirteen weeks a year, which is an entire calendar quarter.
I thought, “I feel stressed.” I’m trying to win a 4-quarter basketball game in 3 quarters. I had to sit out the 4th quarter and am still expecting to win. I started to work on focus and becoming a lot more aware of when I was jumping around and getting distracted. It starts with awareness in everything, in your relationships, routines, and habits. Once you are aware of where you are going wrong, what triggers that, and how it shows up when you do it, then you have a chance to start correcting it. If I was not even aware, I was going through the day blind, not even knowing how I was losing all the time.
You don’t know what you don’t know. Much of my work with all relationships, business and personal, is emotional intelligence. What is the most important skillset? It’s self-awareness. You have had so many journeys literally and figuratively. Who would you say has been the most influential person in your life or the most influential relationship?
It is my wife. As I said, she says that I’m a completely different person. I have talked about loss and almost losing various things. I almost lost her. I woke up one morning. I remember she had tears in her eyes, and she is like, “This doesn’t work. I’m leaving. Unless you make some changes.” This was after the whole plane incident. I thought I was getting things in place. I was working a lot on my health and becoming more focused at work, but I still was not giving her the attention she needed.
Loss aversion is incredibly powerful. We are twice as likely to want to avoid losing something as we are gaining something. Children get it because it is part of being disciplined like, “That is going to be taken away.” Somehow, when we get into adulthood, we stop using loss aversion. I don’t know why. It is a very powerful mechanism that hacks straight into the core of your DNA. When that was presented to me, that was the final bit of motivation I needed to complete that change and start working harder on the relationship side of things too. I’m not perfect. I still screw up all the time, but if she was here now, she would say, “He screws up a lot less.”
Intention goes a long way. Even if you screw up, you are trying. What would you say is a major misconception people have about you that you would prefer not to correct?
I have no problem correcting it. The general sense I get when I talk to people is that they think like I got it all, and it as all worked out. For example, I go to the gym without fail six days a week, but people confuse that with, “You must love going to the gym.” No. Half the time, I’m like, “I don’t want to go.” I have developed this ability to do things, even if I don’t feel like doing them.
I get stressed as much as the average person. I just have learned how to process it better. I would say 30% of my days, I’m feeling a little bit down, and 70% of the days I’m feeling up. What I have learned is it is life. I have not reached this point where it’s like, “Every day and everything is perfect about me.” People think it has all worked out, and it is not that. I have figured out how to accept the fact that it is not all worked out better.
That is your gift to so many of your clients that you help them figure out how to make it work.
Accept that it is okay when things don’t work.
We heard your story. I would prefer not to double-dip unless you have to. What is the most important thing you learned in your life that you want everyone to know?
The most important skill you can develop is to not believe this equation that feeling generates action, but instead to flip it around such that action generates feeling. In the former, you get in a situation where you don’t do the things that you want to be doing because you don’t feel like it, but in the latter, you get into the situation where even if you don’t feel like it, you know that is almost the antics of a small child. You smirk at that, and you start to take action on whatever it is. The action itself creates the feeling that you are seeking about whatever it is that you are doing. That makes sense at all.
I would like you to expand upon that. You are talking to a clinical psychologist by education. I’m feeling an action, connection, and the mind finally getting that. Go a little bit deeper from a more tangible example for that. That would be so helpful.
Feelings don’t generate action. Action generates feeling.
What I’m not saying is there is not a relationship between feeling and action and these are not two important components within the model of our existence. I’m saying that there is an order that you can play around with, in my own life experience. I wrote my book, The 3 Alarms. The number of days I wanted to sit down and write that book, and I’m dead serious, is zero.
My old self, that version of me, would have never written a book because I would never felt like doing it. My new self, a little bit around the block and calloused, I would laugh at those feelings when they appeared at the beginning of the day that I knew I wanted to write, but then suddenly I didn’t feel like it and wanted to procrastinate.
When those feelings came up, I started to become very good at almost compartmentalizing those feelings and being almost as if I was a small little child acting up in me and being like, “I know you.” It is like, “There he goes again, misbehaving.” I knew that all I had to do was choose to start for five minutes. Not saying I have to or I should, because that is quite oppressive in the way of talking to yourself but more control. You can choose to do anything you want, whether you like it or not. I choose to start rather than finish like, “It feels endless,” but start like, “I choose to start for five minutes.”
If I could write for 300 seconds, I would never know when the 300 seconds have gone by. It was true. I found that if I started writing and acknowledging the feeling, suddenly, 5 minutes became 10 to 20 minutes. It is like a ball rolling down the hill. It starts to gather its own momentum. They say, “The hardest part about going for a run is putting on your sneakers.” It is the same concept. We can even go on a first-principles basis and think about physics again. It is inertia that when you get something in motion, it is much easier for it to stay in motion. That is what I mean by it.
It is the feelings that can prevent you from pushing the boulder when all you have to do is screw the feelings for a moment and push the boulder. Once the boulder starts to roll, then suddenly the feelings come in, “I’m doing this, I feel better. I’m making some progress.” There is this saying, “The pain of discipline is far less than the pain of regret.” I built on that idea. What that is saying is that nothing in life comes for free. It requires some form of payment.
Choose your pain wisely because if you don’t do it now and procrastinate, it is still going to require payment. You are going to have a payment that is going to be requested for that delay, and it is going to come in the form of regret. That will cost way more than the payment in the moment of the discipline of starting. It is a merger of these various concepts.
I hear so much of the BJ Fogg in there but also the concept of the feeling. We know we can ignore feelings. Emotions that are repressed get amplified, but what you do and say is that you acknowledge the feeling, but then you don’t allow it to control you. If it controls you, you would be doing nothing. Couldn’t the world learn from not allowing those primitive feelings to control us? You acknowledge the feeling, and you make a conscious decision to act differently.
I don’t try to make the feeling go away or change it into a new feeling. It is almost like recognizing your neighbors in the street. You start to acknowledge, “I knew you were coming. I have seen you before.” I’m going to go ahead and say, “It is good to see you, neighbor. I know you hate my fence and all of that, but I’m going to go into my house.”
What women do is cross the street. We go to the other side. What you do, which is valuable for everybody reading, is you set a manageable expectation. Anybody can write for 5 minutes, but the thought of 15 minutes is daunting. To go back to physics, once you get rolling, you are on a roll.
Focus on continuously starting, and the finishing takes care of itself.
Eric, anything else you would like to share with our readers?
All this stuff is not easy, but do yourself a favor and don’t require it to be. It takes time. Become aware of what you want to change and keep trying. Have an intention for what best looks like and try to do one thing on a daily basis, which if done would evidence, whatever that intention is.
HHhow can people find out and learn more about you? Where would you like to send them?
You can go to my website, EricPartaker.com. I do a weekly peak performance insights newsletter there. You can also grab a free copy of my book, The 3 Alarms. It is on the website.
Thank you so much. This was so enjoyable. I plan on visiting you in Lisbon, Portugal. Like it or not. Sooner or later. That is a wrap for this episode. I knew that Eric was going to take us for a ride. Make sure you like, comment, share and subscribe.
Important Links
- Eric Partaker
- https://uk.Linkedin.com/in/eric-partaker-5560b92
- https://www.Instagram.com/ericpartaker
- Chilango
- Duolingo
- Italki
- Tiny Habits
- The 3 Alarms
- The ONE Thing
About Eric Partaker
As a Peak Performance Expert, Eric Partaker helps CEOs, entrepreneurs, and leaders to reach their full potential, become better leaders, and build better businesses. His approach draws from his time advising Fortune 50 CEOs at McKinsey, his experience helping build up Skype’s multi-billion dollar success story, and his own entrepreneurial journeys – together with behavioural science from Stanford University, as well as techniques from the worlds of elite sports and the military, areas where peak performance is key.
Eric has been named “CEO of the Year” at the 2019 UK Business Excellence Awards, one of the “Top 30 Entrepreneurs in the UK”, 35 and under, by Startups Magazine, and among “Britain’s Most Disruptive Entrepreneurs” by The Telegraph. His work has been featured on over 7 major TV stations, in the Wall Street Journal, and The Economist.
He has also appeared as a guest judge on The Apprentice with Lord Alan Sugar. He is also the author of the new bestselling book The 3 Alarms: A Simple System to Transform Your Health, Wealth, and Relationships Forever.
